At Nature’s Variety, we believe our pets deserve to eat well, just like us. And that quality, natural ingredients are essential to their health, wellbeing and happiness. We understand it can be hard to know exactly what you’re feeding your pet these days, so we’ve tried to make it simple. We use quality meat across our whole range with absolutely no nasties, just nutritious fruits, vegetables and botanicals.
We want you to have peace of mind in your choice to feed your pet Nature’s Variety. That’s why we’ll always be clear and open about our ingredients, our sources, our processes and how we’re improving our impact on the planet.
We’ll always be clear about what’s in our food, so you can make the best decisions for your pet. It all starts with our ingredients, and where we source them. At Nature’s Variety, we have built long-term relationships with trusted suppliers for all our meat, fish, fruit and vegetables. We know their quality processes and procedures meet our highest of standards for your pet’s food.
"The boys are thriving on the Freeze-Dried range. It is easy to feed at home as well as out on our adventures"
"Honey is a huge fan of the High Meat cat range. Plus we have seen a big difference in her fur since switching."
"My puppy absolutely loves his dinner time and his coat is unbelievably shiny."
Delicious grain-free kibble with gently freeze dried, real meat pieces made from deboned meat as the main ingredient and nutritious superfoods. Easy to digest and 100% delicious for dogs.
DOG FOODDry with a difference. Premium quality deboned meat as the main ingredient with a blend of fruit, vegetables and superfoods.
DOG FOOD PUPPY FOOD CAT FOOD KITTEN FOODOur revolutionary Freeze Dried range is a highly nutritious, intensely flavourful, 100% natural food your dog can enjoy right from the pack.
DOG FOODQuality meat and offal with wholesome vegetables and no grain, gently steam-cooked for a more nutritious meal.
DOG FOODDelicious dog treats. Freeze-dried to lock-in the goodness and intense meaty flavour your dog will love. Easy to store and perfect for walkies.
DOG FOOD