We keep it simple. Quality, natural ingredients you recognise sourced from trusted suppliers, combined in nourishing and delicious recipes with no aggressive processes or artificial nasties. That’s Nature’s Variety. Everything you need and more to give your dog or cat the natural goodness they need to stay healthy, happy and full of fun.
When it comes to natural dog food and cat food, we believe meat comes first. Our Selected and Raw ranges of Dry, Freeze Dried and Raw all contain deboned meat as the main ingredient and our Original range is made with high quality meat and offal. We add nothing but fruits, vegetables and botanicals carefully selected for their nutritional qualities, and all our products are grain-free and contain no artificial colours, flavours or preservatives.
Tell us about your pet.
Every animal is different. Tell us about your cat or dog and we'll give you tailored feeding advice and information based on your pet's needs.
If you are unsure as to the ideal weight of your pet, please consult your vet. Of course, if you have any questions for us, please call us on 0800 0211379